Meet the Founder

Hi, I’m Jimmy Richard, founder of and qualified fitness training instructor. My 20-year fitness journey includes 11 years of CrossFit training, a 5-year HYROX obsession, other obstacle racing including Spartan and Nuclear, powerlifting, Olympic Lifting and kickboxing.

As a seasoned trainer, I’ve equipped specialist operation officers with elite fitness strategies for the last 5 years. I’m here to share my insights on Weight Training, Power Lifting, HYROX, CrossFit, and more as I blend experience with innovation to empower your fitness quest.

During this time, I’ve tried and tested thousands of fitness equipment items and accessories and, as a result, can see a useless fad vs a great addition to your training schedule a mile off.

Top position of deadlift

My Mission

My mission is simple: to help guide you to reach your fitness potential through the help of the most up-to-date training methods and the latest advancements in technology. I am committed to providing evidence-based insights into all things fitness to guide you through your personal fitness journey.

What I Provide

Real-world Experience as a PTI

I understand your challenges and struggles because I’ve been there myself. I’ve worked with individuals from diverse backgrounds and have witnessed remarkable transformations.

Evidence-based Content and Research

My approach is rooted in science and research. I stay updated with the latest findings and evidence-based practice and share these with you in easy-to-read blogs.

Passion for Helping

My primary motivation is to positively impact your fitness journey and help you become the healthiest version of yourself.

Whether you’re a fitness enthusiast or just beginning your fitness quest, I’m here to provide you with the content to succeed.

Welcome to our fitness hub!